About Client

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In the heart of Los Angeles, Gold Image Printing had established itself as a prominent player in the web-to-print industry. However, as time passed, their eCommerce website and ERP system began to show signs of ageing. The once-cutting-edge platform now felt outdated, with a user experience that left much to be desired. Productivity was on the decline, hindered by frequent task failures and a cumbersome interface. It was time for a change, and that's when they turned to us.

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As a leading UX design agency, we were thrilled to take on the challenge of revamping Gold Image Printing's online presence. Our mission was twofold: to redesign their eCommerce website, infusing it with a modern and intuitive user experience, and to streamline their ERP system, automating processes and creating a cohesive user flow. With our expertise in web development and system integration, we embarked on a journey to transform Gold Image Printing's digital landscape.

Enterprise design approach

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Comprehensive Design Audit

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To truly understand the depths of the challenges Gold Image Printing faced, we dove headfirst into a comprehensive design audit. Our team spent countless hours immersed in their world, analysing every aspect of their order management process. We shadowed users as they navigated the system, observing their struggles and identifying pain points. Stakeholder interviews provided invaluable insights, while analytics data painted a picture of the system's performance.

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Through this exhaustive exploration, we uncovered the truth: the existing system, built over a decade ago, had become a patchwork of features and functions, lacking the cohesion and intuitiveness that modern users demand. The learning curve had grown steep, and even the most experienced staff members found themselves grappling with inefficiencies. It was clear that a mere facelift wouldn't suffice; we needed to rebuild the foundation.

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Component based approach

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Armed with a deep understanding of Gold Image Printing's unique challenges, we set out to craft a solution that would revolutionise their online presence. We knew that a sudden overhaul could be disruptive, so we opted for a component-based approach. By breaking down the system into small, manageable building blocks, we could gradually introduce changes without overwhelming the users.

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We meticulously designed each component, focusing on simplicity, ease of use, and visual appeal. Through iterative wireframing and prototyping, we refined the user flow, streamlining processes and eliminating redundancies. Regular consultations with the Gold Image Printing team ensured that our solutions aligned with their business goals and user needs.

Style guide

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Consistency is the hallmark of a great user experience, and we were determined to weave it throughout Gold Image Printing's online presence. Working closely with the client, we developed a style guide that would serve as the visual language for their brand. Elegant gold tones, sophisticated dark greys, and subtle light blue accents came together in a palette that exuded professionalism and refinement.

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We extended this cohesive design language across both the eCommerce website and the ERP system, creating a seamless experience for users. Whether they were placing an order online or managing inventory in the backend, the interface felt familiar and intuitive, reducing cognitive load and enhancing productivity.

Hybrid Wireframing

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With the design direction set, it was time to bring our vision to life. We embarked on a hybrid wireframing approach, crafting high-fidelity mockups that showcased the transformed user experience. Each screen was designed considering the specific needs of Gold Image Printing's users.

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As the wireframes took shape, we stitched them together into a comprehensive UI prototype. This interactive model allowed stakeholders to experience the redesigned system firsthand, providing valuable feedback and sparking excitement for the development phase. Collaborating closely with Gold Image Printing's technical team, we ensured a smooth transition from design to implementation.

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Results

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Gold Image Printing's eCommerce website, once a source of frustration, now welcomes users with a sleek and intuitive interface. The streamlined order process, coupled with automated workflows, resulted in a significant boost in productivity. Staff members who had previously struggled with the old system found themselves navigating the new one with ease, thanks to the component-based approach and consistent design language.

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But don't just take our word for it.

Looking forward, we are excited to continue partnering with forward-thinking companies like Gold Image Printing, helping them harness the power of UX design to drive growth, efficiency, and customer satisfaction. Together, we can shape a future where technology and human-centred design intersect, creating online experiences that inspire, engage, and transform.