Blog

My Experiments with UX: Karthik Pasupathy on designing for context, clarity, and core functionality

Blog

Do AI Not For AI’s Sake But For Your User: Insights from Eden AI’s CTPO

Explore how Eden AI simplifies AI model selection and workflow creation for developers. Learn about the impact of UX on AI product development and get expert advice from Samy Melaine on building effective AI solutions.

Blog

Building Trust and Transparency in AI-first User Interfaces

Know how traditional, deterministic UI patterns clash with AI’s probabilistic nature and learn what it takes to build user trust through transparency, feedback mechanisms, and user control.

Blog

SaaS UX FAQ - Does your SaaS App need a mobile version?

A strategic framework to help you find out if your B2B SaaS app truly needs a mobile version. Assess market demand, identify user needs, and determine scope for optimised mobile experiences. Learn how to make crucial decisions with confidence based on examples like Airtable, Notion, and Jira.

Blog

7 Gen AI Use Cases Transforming SaaS - Tcules

You must have heard how AI is revolutionizing all industries, but have you ever considered how AI could effectively enhance the user experience for SaaS products? In this blog, we will unveil how AI can act as a smart and reliable partner for SaaS product designers, SaaS product owners to deliver more humane user experiences.

Blog

8 Proven UX strategies to boost SaaS User Engagement and Subscriptions

Retaining SaaS subscribers is crucial for business growth. This blog explores 8 proven strategies, including communicating a clear value proposition, offering free trials, seamless onboarding, personalization, gamification, user feedback integration, community building, and mobile optimization, to enhance user engagement and boost subscription rates for your SaaS product.

Blog

SaaS onboarding Strategies to Increase Customer Retention

Optimising the SaaS onboarding experience is crucial for customer retention and growth. Key elements include user research, streamlined onboarding flows, personalization, clear communication, accessible resources, continuous iteration based on data-driven insights and A/B testing to enhance user engagement and delight.

Blog

Landing page Design Guide to Boost Conversions

Designing the landing page of a website is a combined function of marketing and design. This is where traditional differences between Copy and UX writing get blurred. This article will help designers and marketers master the art of creating landing pages with a high conversion rate.

Blog

What is consumer-grade UX in a SaaS product design?

Effective SaaS UI/UX design mitigates user frustration, boosts productivity and reduces churn. This article covers common SaaS design issues like complex UIs, poor onboarding, low conversions, and provides practical UX/UI tips to increase user acquisition, engagement and retention.

Blog

9 UX Design tips to Boost your Ecommerce Conversion Rates

Ecommerce UX design is crucial for converting visitors into customers. Key focus areas include building trust, intuitive navigation, optimised product search & descriptions, seamless checkout, responsive mobile design, and strong branding. Tracking KPIs like cart abandonment rate, checkout abandonment rate, average order value, and sales conversion rate allow you to measure the impact of UX improvements.

Blog

Marketing automation software design best practices

Designing an effective marketing automation software involves understanding and addressing the unique challenges users face. The blog further lists the challenges in the industry and also shares a useful UX framework.

Blog

Inclusive UX Design for Elderly and Disabled Users: Accessibility Tips

As the elderly population grows, designing digital products with their needs in mind is crucial. This blog summarises key inclusive design considerations to enhance digital product usability for the ageing population and users with disabilities or impairments. Learn UX tips for seniors like generously sized touch targets, high-contrast colour schemes, leveraging accessibility features like screen readers, voice controls, and intuitive, simplified UI patterns.

Blog

Design Systems for SaaS: Boosting Efficiency and UX Consistency

By creating a unified set of reusable UI components, patterns, and guidelines, SaaS businesses can accelerate development cycles, ensure a cohesive user experience, and drive cost savings. This blog post explores the key benefits of design systems, shares best practices for implementation, and showcases real-world success stories from leading SaaS companies like Salesforce, Shopify, and Atlassian.

Blog

User personas for enterprise software – The What & Why

August 26, 2023 4 min 3.2k views

Blog

Increase your SaaS Conversions with a UX Design Audit

A SaaS design audit analyses digital assets to ensure consistent branding, UI/UX, and messaging across all channels. It improves user experience, boosts conversions and retention rates by identifying usability issues using heuristics. Regular SaaS UX audits help establish trust and maximise user satisfaction.

Blog

Design Thinking vs CX vs UX: Explained

Have you ever come across terms like CX, UX, or Design Thinking and wondered if they’re just fancy jargon or something more meaningful? In today's fast-paced business world, where everyone's vying for customer attention, these buzzwords often get tossed around, sometimes interchangeably. But fear not! We're here to break down the mystery and explore what's really behind CX (Customer Experience), UX (User Experience), and Design Thinking.

Blog

Impact of Cognitive Biases in Ecommerce and SaaS products

Cognitive biases are mental shortcuts that can lead designers and users to make flawed judgments or decisions. This blog post examines the impact of cognitive biases on product design, highlighting the importance of identifying and addressing them. By understanding biases like availability heuristic, social proof, anchoring effect, and more, designers can create user-centric solutions that resonate with their audience while avoiding pitfalls caused by unconscious biases.